12 Comments

Ha ha ha! It never once occurred to me that 'filthy' would read in a way you didn't intend. Anyone who knows the city knows that it really is pretty filthy (except for Hudson Yards, which is more like an Oz annex than a real city.)

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I rationalized this, but it was bugging me too much.

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Feb 6Liked by Sari Botton

What is a substack "vertical?"

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A sub-newsletter.

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It probably says something about how much I trust you as a writer that the other connotations did not even occur to me. Maybe I'm just very innocent 😇

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Part of me wishes I had the chutzpah to stick with the original! PS Thank you. <3

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Yes, keep the name in a drawer for when you *do* create an erotic newsletter.

I probably would have been disappointed that the other one wasn’t…

Although I don’t see sex as filthy, online the word is linked to sex for me.

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I don't think sex is filthy, but I think there are connotations that I would rather not have this particular newsletter associated with.

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Feb 7Liked by Sari Botton

I'm a professional name developer and brand consultant, and this hits so many points I talk about with my clients. Thanks for your candor!

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Thanks!

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ha ha love this

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"Fillthy but Fine " sounds like you're a hooker on Prozac.

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